Crossing the Chasm

I just started reading Crossing the Chasm by Geoffrey A. Moore and am enjoying it quite a bit. The book was given to me by a colleague who thought it was a must read because of the startup. The basic premise is this: there’s a huge chasm that separates early adopters of technologies, who are prepared to make some concessions for the sake of new, cool things, and the early majority, who will use new things, but only if they’re practical. Moore posits that many high-tech companies fail because they never full grasp how to “cross the chasm” and reach the real majority, often mistaking their early sucesses as evidence of wide appeal. I can certainly think of a ton of emerging websites that haven’t crossed chasm…

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